Page 122 - HAND EMBROIDERY ARTISAN_TP

Handicrafts & Carpets Exercise 1.9.56
Hand Embroidery Artisan - Marketing Strategy

Demonstrate procedure for GI registration

Objectives: At the end of this exercise you shall be able to
• gain in-depth knowledge about GI tagged products, their production process and cultural significance
• learn about traditional practices, techniques and methods used in the production of GI tagged products
• analyse how GI tagging helps in protecting authenticity and preventing counterfeit products.

PROCEDURE
TASK 1: Practice to demonstrate for GI registration pre-visit planning

1 Research and identify areas with GI-tagged Pashmina. 3 Encourage trainees to share their feedback with local
2 Clearly outline the purpose of the field visit, such as authorities, artisans, and stakeholders, and explore
learning about Pashmina production, understanding potential collaborations or initiatives
the supply chain, or exploring market opportunities. Step 1: Identify the raw material (pashmina)
3 Get permission from the institution, local authorities, Burning test for pashmina
and GI-tagged Pashmina producers’ associations.
Smell Ash
4 Plan meetings with artisans, producers, and other
stakeholders to gain insights into the Pashmina
production process.
Field visit
1 Visit spinning and weaving units: Take trainees to visit Step 2: Check finess of fabric
spinning and weaving units to witness the spinning Microns required
and weaving process of Pashmina fibers.
2 Visit markets and showrooms: Take trainees to Weight
visit markets and showrooms to explore the market Texture
demand and sales of GI-tagged Pashmina products.
Softness
Trainees engagement activities
1 Organize interactive sessions with artisans, producers, Warmth
and stakeholders to encourage trainees to ask
questions and learn. Step 3: To check intricacy of hand embroidery
2 Facilitate group discussions among trainees to reflect Embroidery
on their learning experience and share observations.
Embroidery is done with
Post-visit activities
Threads used
1 Conduct a debriefing session with trainees to reflect
on their learning experience and gather feedback. Motifs used
2 Ask trainees to compile notes, photographs, and other
documentation into a comprehensive report.

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